How Bloom Studio Increased Conversions by 40%
When Bloom Studio switched to a unified CRM approach, they didn't just save time — they transformed their entire sales process. Here's their story.
Bloom Studio is a creative agency that helps e-commerce brands tell their story through photography and video. When founder Jessica Liu started the company in 2022, she was a one-woman show managing everything in spreadsheets and sticky notes.
By 2025, she had a team of five — and the spreadsheets weren't cutting it anymore.
The challenge
"We were using four different tools," Jessica explains. "Pipedrive for CRM, Mailchimp for email, a separate tool for proposals, and Google Sheets for everything else. Every time a lead came in, I had to manually add them to three different places."
The team was spending hours each week on data entry. Worse, important follow-ups were falling through the cracks.
"I knew we were losing deals because we weren't following up fast enough. But with everything scattered across different tools, it was hard to stay on top of it all."
The solution
When Bloom Studio consolidated their tools into a unified platform, the change was immediate:
- New leads automatically entered the pipeline with a welcome email
- Follow-up reminders appeared right in the contact timeline
- The team could see every interaction — emails, calls, notes — in one place
The results
Within 90 days, Bloom Studio saw dramatic improvements:
- 40% increase in lead-to-client conversion
- 5+ hours saved per week on data entry and tool switching
- Zero missed follow-ups thanks to automated reminders
"It's not just about efficiency," Jessica says. "When you can see the full picture of every relationship, you make better decisions. You know exactly when to reach out and what to say."
Key takeaways
Bloom Studio's success came down to three things:
- Consolidation — Fewer tools means less friction and better data
- Automation — Let the system handle repetitive tasks so you can focus on relationships
- Visibility — A complete customer timeline changes how you sell
If you're juggling multiple tools and feeling the pain, take it from Bloom Studio: the switch to a unified platform is worth it.
